GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, scopes, optics, holsters, tactical gear, lights, and specialized accessories crafted for hunting, competitive sport shooting, and personal defense needs.
378M
28M
4.5-5.0%
$200-300
40+
Firearm Accessories and Enhancements's aggregate online sales across tracked retailers amounted to $4.23B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 4% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Firearm Accessories and Enhancements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearm Accessories and Enhancements retailers, with performance tracked over time.
Other
Emergency Preparedness and Survival Supplies
70+ retailers tracked
Concealed Carry Gear
40+ retailers tracked
Gun Storage Solutions
20+ retailers tracked
Security and Safety Solutions
15+ retailers tracked
Personal Safety and Defense
15+ retailers tracked
Security and Lighting Solutions
10+ retailers tracked
Self-Defense and Personal Protection
10+ retailers tracked
