GRIPS CUSTOMERS & RESEARCH PARTNERS
Holsters, tactical gear, concealed carry accessories, and law enforcement-related protective equipment.
5.8M
2.66M
1.5-2.0%
$100-200
40+
Concealed Carry Gear's aggregate online sales across tracked retailers amounted to $69M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 9% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
55%
Mobile
45%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Concealed Carry Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Concealed Carry Gear retailers, with performance tracked over time.
Other
Emergency Preparedness and Survival Supplies
70+ retailers tracked
Firearm Accessories and Enhancements
40+ retailers tracked
Gun Storage Solutions
20+ retailers tracked
Security and Safety Solutions
15+ retailers tracked
Personal Safety and Defense
15+ retailers tracked
Security and Lighting Solutions
10+ retailers tracked
Self-Defense and Personal Protection
10+ retailers tracked
