GRIPS CUSTOMERS & RESEARCH PARTNERS
Security hardware and systems including locks, safes, surveillance cameras, alarm systems, and access control solutions.
3.71M
1.21M
1.0-1.5%
$200-300
15+
Security and Safety Solutions's aggregate online sales across tracked retailers amounted to $35M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 22% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
61%
Mobile
39%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Security and Safety Solutions retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Security and Safety Solutions retailers, with performance tracked over time.
Other
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70+ retailers tracked
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40+ retailers tracked
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40+ retailers tracked
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20+ retailers tracked
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15+ retailers tracked
Security and Lighting Solutions
10+ retailers tracked
Self-Defense and Personal Protection
10+ retailers tracked
