GRIPS CUSTOMERS & RESEARCH PARTNERS
Emergency preparedness and survival products including freeze-dried foods, water purification systems, survival gear, first aid supplies, and self-sufficiency items.
29M
4.26M
1.0-1.5%
$400-500
70+
Emergency Preparedness and Survival Supplies's aggregate online sales across tracked retailers amounted to $443M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 15% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
71%
Desktop
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Emergency Preparedness and Survival Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Emergency Preparedness and Survival Supplies retailers, with performance tracked over time.
Other
Firearm Accessories and Enhancements
40+ retailers tracked
Concealed Carry Gear
40+ retailers tracked
Gun Storage Solutions
20+ retailers tracked
Security and Safety Solutions
15+ retailers tracked
Personal Safety and Defense
15+ retailers tracked
Security and Lighting Solutions
10+ retailers tracked
Self-Defense and Personal Protection
10+ retailers tracked
