Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

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Jul 2025
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TRANSACTION INTELLIGENCE - JUL 2025 GLOBALLY

Favicon for taser.comtaser.com

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128.4K
Revenue
175.9K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com's revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 28%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
For taser.com in the SPORTS industry, the revenue for online sales in July 2025 was $128,397 with a median revenue of $101,851, while the largest online store, gunbroker.com, had revenue of $277,013,395. The conversion rate for taser.com ranged from 0.00% to 0.50%, with a high of 2.42% and a low of 0.48%. The average order value (AOV) was between $450 and $475, with a high of $642 and a low of $112. taser.com had 175,894 sessions, compared to the highest of 12,741,838 for gunbroker.com and a median of 39,019 for the industry.
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taser.com competitors

In July 2025, taser.com reported a revenue of $128,397 with 274 transactions and 175,894 sessions, boasting an average order value (AOV) ranging from $450 to $475 and a conversion rate between 0.00% and 0.50%. When compared to its competitors, taser.com falls behind in revenue generation and number of transactions. For instance, byrna.com leads the pack with a revenue of $1,711,730 from 7,733 transactions and 1,312,315 sessions, featuring an AOV of $200 to $225 and a conversion rate between 0.50% and 1.00%. budk.com follows closely with a revenue of $1,775,776 from 11,919 transactions and 785,326 sessions, showcasing an AOV of $125 to $150 and a conversion rate between 1.50% and 2.00%. In terms of AOV and conversion rates, taser.com competes closely with thehomesecuritysuperstore.com but lags behind in overall revenue and transactions.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
194.5K
Revenue
180.9K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
29.4K
Revenue
53.9K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com screenshot
#3 byrna.com
1.7M
Revenue
1.3M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#4 budk.com
1.8M
Revenue
785.3K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
46.5K
Revenue
35.6K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In July large majority of sales on taser.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.

In July large majority of sales on taser.com, 78% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 22% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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