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Mar 2026
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TRANSACTION INTELLIGENCE - MAR 2026 GLOBALLY

Favicon for taser.comtaser.com

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136.4K
Revenue
Mar 26
152.3K
Sessions
Mar 26
0.0-0.5%
Conv. rate
Mar 26
$350-375
AOV
Mar 26
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com Annual Revenue and Growth

taser.com's annual sales on its online store amounted to $2.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
taser.com revenue by year

taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 23%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
In March 2026, taser.com, operating in the SPORTS industry, generated $136,361 in online sales, surpassing the median revenue of $109,018; however, its conversion rate ranged from 0.00-0.50%, significantly lower than the industry high of 2.74%. The average order value (AOV) stood between $350-375, below the sector’s high of $588 and above its low of $98. With 152,281 sessions, taser.com attracted more traffic than the median of 40,251 but fell short of the top competitor, gunbroker.com, which had a staggering 14,795,148 sessions, highlighting a competitive landscape.
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taser.com competitors

In March 2026, taser.com had a revenue of $136,361 with 367 transactions and 152,281 sessions, resulting in an average order value (AOV) of $350-375 and a conversion rate of 0.00-0.50%. In comparison, thehomesecuritysuperstore.com generated $122,287 in revenue with 869 transactions and 109,592 sessions, offering an AOV of $125-150 and a higher conversion rate of 0.50-1.00%. byrna.com outperformed all competitors with a revenue of $1,685,751 from 7,538 transactions and 1,147,941 sessions, boasting an AOV of $200-225 and a conversion rate of 0.50-1.00%. While taser.com may have lower revenue compared to some competitors like byrna.com and budk.com, it falls within the mid-range for AOV and conversion rate among the analyzed websites.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
122.3K
Revenue
109.6K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
35.3K
Revenue
80.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
byrna.com screenshot
#3 byrna.com
1.7M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#4 budk.com
1.6M
Revenue
458.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
97.6K
Revenue
70.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In March large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In March large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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