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Dec 2025
All countries
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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237.9K
Revenue
Dec 25
186.6K
Sessions
Dec 25
0.0-0.5%
Conv. rate
Dec 25
$400-500
AOV
Dec 25
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced growth of 62%, compared to the preceding three months.

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taser.com revenue growth for last six months
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OVERVIEW
In December 2025, taser.com, operating in the SPORTS industry, generated $237,889 in online sales, significantly above the median of $110,843, yet far behind the leader, gunbroker.com, which achieved $333,534,269. The site's conversion rate was low at 0.00-0.50%, compared to the industry's high of 2.62%. Its average order value (AOV) ranged from $450 to $475, while the highest AOV in the sector is $632. With 186,646 sessions, taser.com surpassed the median of 41,382 but lagged behind gunbroker.com’s massive 14,932,027 sessions, highlighting the competitive landscape.
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taser.com competitors

When comparing taser.com to its competitors in December 2025, we see that taser.com generated a revenue of $237,889 with 524 transactions and 186,646 sessions, resulting in an average order value (AOV) of $450-$475 and a conversion rate of 0.00-0.50%. In comparison, thehomesecuritysuperstore.com outperformed taser.com with a revenue of $243,274, 1,760 transactions, and 158,186 sessions, boasting an AOV of $125-$150 and a conversion rate of 1.00-1.50%. byrna.com dominated the competition with a revenue of $1,957,900, 8,627 transactions, and 1,390,671 sessions, achieving an AOV of $225-$250 and a conversion rate of 0.50-1.00%. Despite facing tough competition from high-performing brands like byrna.com and thehomesecuritysuperstore.com, taser.com holds its ground with solid metrics in the industry.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
243.3K
Revenue
158.2K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
22.1K
Revenue
36.8K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com screenshot
#3 byrna.com
2M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
budk.com screenshot
#4 budk.com
2M
Revenue
643.1K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
49.8K
Revenue
40.3K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In December large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In December large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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