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Nov 2025
All countries
TRANSACTION INTELLIGENCE - NOV 2025 GLOBALLY

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242K
Revenue
Nov 25
217.8K
Sessions
Nov 25
0.0-0.5%
Conv. rate
Nov 25
$400-500
AOV
Nov 25
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced growth of 99%, compared to the preceding three months.

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taser.com revenue growth for last six months
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OVERVIEW
In November 2025, taser.com generated $241,981 in online sales, significantly outperforming the SPORTS median of $102,020, but lagging far behind industry leader gunbroker.com at $315,148,670. The site's conversion rate ranged from 0.00-0.50%, well below the high benchmark of 2.59%, with an average order value (AOV) of $425-450, also under the high AOV of $634 in the industry. With 217,830 sessions, taser.com exceeded the median of 38,956, yet remained dwarfed by gunbroker.com's massive 14,084,614 sessions, highlighting both strengths and areas for improvement in engagement and conversion.
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taser.com competitors

When comparing taser.com to its competitors in November 2025, we can see that taser.com generated a revenue of $241,981 from 555 transactions and 217,830 sessions, with an average order value (AOV) ranging from $425 to $450 and a conversion rate of 0.00-0.50. In contrast, thehomesecuritysuperstore.com had a revenue of $212,574 from 1,549 transactions and 177,753 sessions, with an AOV of $125-$150 and a conversion rate of 0.50-1.00. byrna.com outperformed taser.com and its competitors with a revenue of $2,721,847 from 11,847 transactions and 1,784,694 sessions, an AOV of $225-$250, and a conversion rate of 0.50-1.00. Overall, taser.com falls somewhere in the middle compared to its competitors in terms of revenue, transactions, sessions, AOV, and conversion rate.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
212.6K
Revenue
177.8K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
21.2K
Revenue
38.1K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com screenshot
#3 byrna.com
2.7M
Revenue
1.8M
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
budk.com screenshot
#4 budk.com
1.9M
Revenue
469.3K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
47K
Revenue
36.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In November large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In November large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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