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Jul 2026
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TRANSACTION INTELLIGENCE - JUL 2026 GLOBALLY

Favicon for taser.comtaser.com

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174.9K
Revenue
Jul 26
210.3K
Sessions
Jul 26
0.0-0.5%
Conv. rate
Jul 26
$400-500
AOV
Jul 26
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com Annual Revenue and Growth

taser.com's annual sales on its online store amounted to $2.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
taser.com revenue by year

taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 3.4%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
taser.com generated $175,000 in revenue for online sales in July 2026, significantly exceeding the average store in the hunting and shooting category, which generates around $99,500 monthly. The site recorded a conversion rate of 0.00-0.50%, which is below the typical range of 0.52% to 2.5% for the category. With an average order value (AOV) of $400-425, taser.com is within the typical range of $113 to $663. The website attracted 210,000 sessions, far surpassing the average store in the hunting and shooting category that sees about 37,900 sessions each month, highlighting its robust performance in this competitive space.
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taser.com competitors

The competitive set includes taser.com, thehomesecuritysuperstore.com, guarddog-security.com, byrna.com, and budk.com. In July 2026, taser.com reported revenue of $175,000 from 435 transactions, generating 210,000 sessions with an average order value (AOV) of $400-425 and a conversion rate of 0.00-0.50%. In contrast, byrna.com leads with a significant $1.4 million in revenue, outpacing taser.com by $1.2 million. Furthermore, budk.com boasts the highest transaction count at 7,268, leaving taser.com trailing by 6,833 transactions. While taser.com ranks third in sessions, it still falls short of byrna.com by 778,000 sessions. thehomesecuritysuperstore.com and guarddog-security.com lag behind taser.com in revenue and transactions, with $190,000 and 1,249 transactions, and $31,100 and 312 transactions, respectively. Overall, taser.com faces tough competition, particularly from byrna.com and budk.com, highlighting areas for potential growth.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
189.5K
Revenue
112.4K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
31.1K
Revenue
62.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
byrna.com screenshot
#3 byrna.com
1.4M
Revenue
988.1K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
budk.com screenshot
#4 budk.com
1.1M
Revenue
349.7K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Industries taser.com operates in

taser.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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