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Jun 2026
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TRANSACTION INTELLIGENCE - JUN 2026 GLOBALLY

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151.5K
Revenue
Jun 26
187.2K
Sessions
Jun 26
0.0-0.5%
Conv. rate
Jun 26
$350-375
AOV
Jun 26
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com Annual Revenue and Growth

taser.com's annual sales on its online store amounted to $2.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
5-10%
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eCommerce Revenue
taser.com revenue by year

taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 35%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
In June 2026, taser.com, operating in the SPORTS industry, generated $151,458 in online sales, surpassing the median of $97,033, while its conversion rate ranged from 0.00-0.50%, notably below the industry average of 2.6%. The site's average order value (AOV) was between $350-375, which is also lower than the high of $642 in the sector. With 187,200 sessions, taser.com experienced a significant gap compared to the leading competitor, gunbroker.com, which recorded 11,545,567 sessions, indicating room for growth in both conversion rates and overall traffic.
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taser.com competitors

In June 2026, taser.com generated $151,458 in revenue with 408 transactions from 187,200 sessions, resulting in an Average Order Value (AOV) between $350-375 and a conversion rate of 0.00-0.50%. Comparatively, budk.com leads significantly with $1,570,480 in revenue, 9,933 transactions, and a much higher conversion rate of 2.00-2.50%, reflecting an AOV of $150-175. byrna.com follows with $949,993 in revenue and 4,304 transactions, showcasing a conversion rate of 0.50-1.00%. Meanwhile, thehomesecuritysuperstore.com reports $159,353 in revenue from 1,066 transactions at an AOV of $125-150, achieving a higher conversion rate of 1.00-1.50%. In contrast, guarddog-security.com lags with only $18,948 in revenue, 191 transactions, and a similar conversion rate to taser.com at 0.00-0.50%. Overall, taser.com falls behind most competitors in revenue and transaction volume.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
159.4K
Revenue
93.3K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
18.9K
Revenue
40.2K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
byrna.com screenshot
#3 byrna.com
950K
Revenue
710K
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#4 budk.com
1.6M
Revenue
480.8K
Sessions
2.0-2.5%
Conv. rate
$150-175
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In June large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In June large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

Industries taser.com operates in

taser.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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