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May 2024
All countries
TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

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296.1K
Revenue
138.3K
Sessions
0.0-0.5%
Conversion rate
$400-500
Average order value
Online only revenue for taser.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

taser.com’s revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 4.7%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
In May 2024, taser.com, in the SPORTS industry, reported a revenue of $296,087 with a median of $150,647. The conversion rate ranged from 0.00-0.50%, while the AOV was between $425-450. With 138,331 sessions, taser.com fell below the highest of 15,081,607 from gunbroker.com but surpassed the median of 59,334. The top online store in the industry, gunbroker.com, achieved $375,818,100 in revenue. The highest conversion rate was 2.26%, and the highest AOV was $618, compared to a low of 0.53% and $101, respectively.
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taser.com competitors

When comparing taser.com to its competitors in the personal security industry, taser.com falls behind in terms of revenue with $296,087 compared to the highest revenue earner, budk.com, with $10,381,553. However, taser.com performs better than guarddog-security.com and zero9holsters.com in terms of revenue. In transactions, taser.com has 691 transactions which is lower than the top performer, budk.com, with 73,436 transactions. taser.com also lags behind in sessions with 138,331 compared to the highest number of sessions on byrna.com with 846,353. In terms of Average Order Value (AOV), taser.com falls in the mid-range with $425-$450, whereas byrna.com leads with an AOV of $225-$250. taser.com's conversion rate ranges from 0.00-0.50, which is lower than most competitors, with thehomesecuritysuperstore.com having the highest conversion rate of 1.50-2.00. Overall, taser.com could benefit from improving its revenue and session numbers to compete more effectively in the market.

#1 thehomesecuritysuperstore.com
704.9K
Revenue
302.1K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
#2 guarddog-security.com
61.3K
Revenue
64.1K
Sessions
0.5-1.0%
Conv. rate
$100-125
AOV
#3 byrna.com
1.8M
Revenue
846.4K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
#4 budk.com
10.4M
Revenue
1.7M
Sessions
4.0-4.5%
Conv. rate
$125-150
AOV
#5 zero9holsters.com
70.3K
Revenue
59.2K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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taser.com brandsby revenue

1
Logo for taser self-defenseTaser Self-defense

taser.com categoriesby revenue

1
Stun Guns & Tasers
3
Sporting Goods
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brands overtime comparison

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taser.com channels

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taser.com Google Ads spend

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

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taser.com country & global rank

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