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Sep 2025
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TRANSACTION INTELLIGENCE - SEP 2025 GLOBALLY

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219K
Revenue
Sep 25
474.1K
Sessions
Sep 25
0.0-0.5%
Conv. rate
Sep 25
$375-400
AOV
Sep 25
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced growth of 19%, compared to the preceding three months.

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taser.com revenue growth for last six months
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OVERVIEW
In September 2025, taser.com generated online sales revenue of $219,004, significantly surpassing the SPORTS median of $97,179, yet still trailing behind the dominant player, gunbroker.com, which recorded $284,462,394. The site's conversion rate ranged from 0.00-0.50%, well below the industry high of 2.52% and close to the low of 0.47%. With an average order value (AOV) between $375-400, taser.com remains under the high AOV of $635, while outpacing the low of $104. It attracted 474,080 sessions, far below gunbroker.com's impressive 12,770,933, but above the median of 38,020.
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taser.com competitors

In September 2025, taser.com generated a revenue of $219,004 from 558 transactions with 474,080 sessions, resulting in an average order value (AOV) of $375-$400 and a conversion rate of 0.00-0.50%. Comparing this data to its competitors, it is evident that taser.com falls behind in revenue compared to the top-performing competitor, byrna.com, which generated $2,443,239 from 10,960 transactions and 1,722,790 sessions. In terms of conversion rate, taser.com is on par with guarddog-security.com at 0.00-0.50%. However, taser.com has a higher AOV compared to some competitors like thehomesecuritysuperstore.com and budk.com, which have AOVs of $125-$150. Overall, taser.com faces stiff competition in the market, with byrna.com leading in revenue and session numbers.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
239.1K
Revenue
157.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
32.5K
Revenue
60.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com screenshot
#3 byrna.com
2.4M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#4 budk.com
1.2M
Revenue
424.4K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
35K
Revenue
27.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In September large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In September large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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