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Aug 2026
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TRANSACTION INTELLIGENCE - AUG 2026 GLOBALLY

Favicon for taser.comtaser.com

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209.5K
Revenue
Aug 26
234.2K
Sessions
Aug 26
0.0-0.5%
Conv. rate
Aug 26
$400-500
AOV
Aug 26
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com Annual Revenue and Growth

taser.com's annual sales on its online store amounted to $2.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
taser.com revenue by year

taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced growth of 37%, compared to the preceding three months.

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taser.com revenue growth for last six months
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OVERVIEW
taser.com generated $210,000 in revenue for online sales in August 2026, significantly higher than the average store in the hunting and shooting category, which earns around $108,000 monthly. The site's conversion rate ranges from 0.00% to 0.50%, below the category's typical range of 0.52% to 2.51%. With an average order value (AOV) of $400-425, taser.com is within the category's typical AOV range of $112 to $704. Additionally, taser.com recorded 234,000 sessions, vastly exceeding the average store in the hunting and shooting category, which sees about 40,600 sessions each month. The most-visited store, gunbroker.com, sees 12.3 million sessions.
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taser.com competitors

The competitive set for taser.com includes thehomesecuritysuperstore.com, guarddog-security.com, byrna.com, and budk.com. In August 2026, taser.com generated $210,000 in revenue from 502 transactions across 234,000 sessions, resulting in an average order value (AOV) of $400-425. In comparison, byrna.com leads with $1.3 million in revenue and 5,317 transactions, while budk.com is highest in transactions with 7,283, outpacing taser.com significantly. Although taser.com ranks third in revenue, it trails behind in transaction volume and sessions, where it ranks fourth and third respectively. thehomesecuritysuperstore.com achieved $194,000 in revenue from 1,272 transactions and 120,000 sessions, showing stronger conversion metrics with a conversion rate of 1.00-1.50. guarddog-security.com, while lower in all metrics, recorded $31,700 in revenue from 319 transactions. Overall, taser.com holds a solid position but faces intense competition from byrna.com and budk.com across various performance metrics.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
194.2K
Revenue
119.7K
Sessions
1.0-1.5%
Conv. rate
$150-175
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
31.7K
Revenue
63.9K
Sessions
0.0-0.5%
Conv. rate
$75-100
AOV
byrna.com screenshot
#3 byrna.com
1.3M
Revenue
902.2K
Sessions
0.5-1.0%
Conv. rate
$225-250
AOV
budk.com screenshot
#4 budk.com
1.2M
Revenue
375.3K
Sessions
1.5-2.0%
Conv. rate
$150-175
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Industries taser.com operates in

taser.com is tracked across 2 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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