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Aug 2025
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TRANSACTION INTELLIGENCE - AUG 2025 GLOBALLY

Favicon for taser.comtaser.com

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123.5K
Revenue
Aug 25
163.7K
Sessions
Aug 25
0.0-0.5%
Conv. rate
Aug 25
$400-500
AOV
Aug 25
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 19%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
In August 2025, taser.com in the SPORTS industry had online sales revenue of $123,502 (median $103,840) with a conversion rate of 0.00-0.50% (high 2.44%, low 0.48%), an AOV of $425-450 (high $636, low $104), and 163,653 sessions (median 37,927) compared to gunbroker.com's $267,962,289 revenue and 12,467,945 sessions.
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taser.com competitors

In August 2025, taser.com, with a revenue of $123,502 from 276 transactions and 163,653 sessions, boasted an average order value (AOV) between $425-$450 and a conversion rate ranging from 0.00-0.50. In comparison, thehomesecuritysuperstore.com outperformed taser.com with a revenue of $181,909 from 1,345 transactions and 174,452 sessions. Despite having a lower AOV of $125-$150, they had a higher conversion rate of 0.50-1.00. byrna.com was the highest earner among the competitors with $2,521,905 in revenue from 11,284 transactions and 1,724,371 sessions, showing an AOV between $200-$225 and a conversion rate of 0.50-1.00. budk.com also excelled with $1,450,012 revenue from 10,751 transactions and 719,373 sessions, a higher AOV of $125-$150, and a conversion rate of 1.00-1.50. Despite taser.com's respectable performance, there is room for improvement in increasing revenue and transactions to compete with the top players in the industry.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
181.9K
Revenue
174.5K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
25K
Revenue
44.3K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com screenshot
#3 byrna.com
2.5M
Revenue
1.7M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#4 budk.com
1.5M
Revenue
719.4K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
46.2K
Revenue
36.5K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In August large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In August large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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