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May 2025
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TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

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119.7K
Revenue
119.4K
Sessions
0.0-0.5%
Conv. rate
$400-500
AOV
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com's revenueOVER TIME
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Over the past three months, taser.com revenue has experienced decline of 29%, compared to the preceding three months.

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taser.com revenue decline for last six months
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OVERVIEW
In May 2025, taser.com, a SPORTS industry site, had online sales revenue of $119,690 with a conversion rate of 0.00-0.50% and an AOV of $450-475. This performance places taser.com above the median revenue of $99,988 but below the very high conversion rate of 2.49% and very high AOV of $658 in the SPORTS category. taser.com also had 119,448 sessions, which is lower than the highest sessions at 13,843,748 from gunbroker.com, but above the median of 38,858 in the same category.
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taser.com competitors

In May 2025, taser.com generated a revenue of $119,690 with 257 transactions and 119,448 sessions. The Average Order Value (AOV) ranged between $450-$475, and the conversion rate was between 0.00-0.50%. In comparison to its competitors, guarddog-security.com had a revenue of $22,569, thehomesecuritysuperstore.com had a revenue of $206,587, budk.com had a revenue of $2,018,536, zero9holsters.com had a revenue of $38,175, and byrna.com had a revenue of $1,609,645. Among the competitors, budk.com stood out with the highest revenue, transactions (13,703), and sessions (711,781), with an AOV of $125-$150 and a conversion rate of 1.50-2.00%. taser.com performed well in terms of revenue and transactions compared to guarddog-security.com and zero9holsters.com, but lagged behind in comparison to thehomesecuritysuperstore.com, budk.com, and byrna.com in terms of overall performance metrics.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
206.6K
Revenue
174.7K
Sessions
0.5-1.0%
Conv. rate
$125-150
AOV
guarddog-security.com screenshot
#2 guarddog-security.com
22.6K
Revenue
38.5K
Sessions
0.0-0.5%
Conv. rate
$100-125
AOV
byrna.com screenshot
#3 byrna.com
1.6M
Revenue
1.1M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#4 budk.com
2M
Revenue
711.8K
Sessions
1.5-2.0%
Conv. rate
$125-150
AOV
zero9holsters.com screenshot
#5 zero9holsters.com
38.2K
Revenue
27.8K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In May large majority of sales on taser.com, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.

In May large majority of sales on taser.com, 72% was finalized on mobile devices, with 28% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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