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Jan 2026
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TRANSACTION INTELLIGENCE - JAN 2026 GLOBALLY

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244.1K
Revenue
Jan 26
182.5K
Sessions
Jan 26
0.0-0.5%
Conv. rate
Jan 26
$400-500
AOV
Jan 26
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Trusted by law enforcement, TASER Self-Defense makes non-lethal weapons that are safe to own, easy to carry. The only less-lethal device that can incapacitate an attacker. Defend your family without the consequences of taking a life.

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taser.com Annual Revenue and Growth

taser.com's annual sales on its online store amounted to $2.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$2.2M
Annual growth forecast2025/2026
10-20%
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eCommerce Revenue
taser.com revenue by year

taser.com's monthly revenueOVER TIME
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Over the past three months, taser.com revenue has experienced growth of 16%, compared to the preceding three months.

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taser.com revenue growth for last six months
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OVERVIEW
In January 2026, taser.com generated $244,096 in online sales, significantly exceeding the SPORTS median of $109,374, though far behind gunbroker.com’s $331,602,389. The site's conversion rate ranged between 0.00-0.50%, notably lower than the category's high of 2.57%, while its average order value (AOV) stood between $425-450, below the high of $639. With 182,494 sessions, taser.com also surpassed the median of 44,742 but lagged dramatically behind gunbroker.com's impressive 14,743,769 sessions, indicating potential for growth in user engagement and conversion optimization.
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taser.com competitors

In January 2026, taser.com generated a revenue of $244,096 from 552 transactions and 182,494 sessions with an average order value (AOV) ranging from $425 to $450 and a conversion rate between 0.00% and 0.50%. When comparing taser.com to its competitors, it falls slightly behind in revenue compared to thehomesecuritysuperstore.com with $256,516 in revenue from 1,889 transactions and 157,617 sessions, but taser.com has a higher AOV. byrna.com outperforms all competitors with a revenue of $1,919,692 from 8,626 transactions and 1,423,361 sessions, while budk.com also shows strong performance with $1,529,773 in revenue from 11,188 transactions and 458,267 sessions. zero9holsters.com lags behind with $54,189 in revenue from 985 transactions and 44,742 sessions, with the lowest AOV but a higher conversion rate.

thehomesecuritysuperstore.com screenshot
#1 thehomesecuritysuperstore.com
256.5K
Revenue
157.6K
Sessions
1.0-1.5%
Conv. rate
$125-150
AOV
byrna.com screenshot
#2 byrna.com
1.9M
Revenue
1.4M
Sessions
0.5-1.0%
Conv. rate
$200-225
AOV
budk.com screenshot
#3 budk.com
1.5M
Revenue
458.3K
Sessions
2.0-2.5%
Conv. rate
$125-150
AOV
zero9holsters.com screenshot
#4 zero9holsters.com
54.2K
Revenue
44.7K
Sessions
2.0-2.5%
Conv. rate
$50-75
AOV
taser.com vs top market performers
taser.com
top retailers
conversion rate vs average order value for taser.com and its competitors
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Revenue share by device at taser.com

In January large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.

In January large majority of sales on taser.com, 79% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 21% of sales coming from desktop devices.
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taser.com channels

Identify top traffic channels that drive growth for taser.comand discover how performance of traffic channels has changed over time.

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taser.com Google Ads spend

Evaluate taser.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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taser.com devices

Review taser.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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taser.com top markets

Explore taser.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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taser.com country & global rank

Assess the ranking of taser.com among other retailers within its primary country and worldwide.

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