GRIPS CUSTOMERS & RESEARCH PARTNERS
Outdoor equipment and apparel for camping, hiking, and adventure activities including backpacks, tents, sleeping bags, and technical clothing.
452M
132M
2.0-2.5%
$100-200
40+
Outdoor Lifestyle and Gear's aggregate online sales across tracked retailers amounted to $4.51B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 32% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Outdoor Lifestyle and Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Outdoor Lifestyle and Gear retailers, with performance tracked over time.
Other
Overlanding and Off-Road Adventure Gear
50+ retailers tracked
Outdoor Vehicle Accessories and Gear
50+ retailers tracked
Kayak and Paddlesport
30+ retailers tracked
Shooting and Reloading Supplies
30+ retailers tracked
Boating and Watersports Supplies
30+ retailers tracked
Hunting and Wildlife Management
20+ retailers tracked
Ski and Outdoor Equipment
20+ retailers tracked
