Winter sports and outdoor recreation equipment including skis, snowboards, boots, and apparel for skiing, snowboarding, and camping.
36M
10M
1.0-1.5%
$200-300
20+
Ski and Outdoor Equipment's aggregate online sales across tracked retailers amounted to $527M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 61% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
78%
Mobile
22%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Ski and Outdoor Equipment retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Ski and Outdoor Equipment retailers, with performance tracked over time.
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