GRIPS CUSTOMERS & RESEARCH PARTNERS
Vehicle storage systems, rooftop tents, camping equipment, suspension components, and specialized off-road accessories designed for overlanding expeditions and adventure vehicle travel.
11M
2.96M
1.0-1.5%
$300-400
50+
Overlanding and Off-Road Adventure Gear's aggregate online sales across tracked retailers amounted to $207M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 30% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
63%
Mobile
37%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 50+
Identify the top traffic channels driving growth across Overlanding and Off-Road Adventure Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Overlanding and Off-Road Adventure Gear retailers, with performance tracked over time.
Other
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50+ retailers tracked
Outdoor Lifestyle and Gear
40+ retailers tracked
Kayak and Paddlesport
30+ retailers tracked
Shooting and Reloading Supplies
30+ retailers tracked
Boating and Watersports Supplies
30+ retailers tracked
Hunting and Wildlife Management
20+ retailers tracked
Ski and Outdoor Equipment
20+ retailers tracked
