GRIPS CUSTOMERS & RESEARCH PARTNERS
Planners, calendars, notebooks, journals, and organizational stationery products.
4.21M
2.5M
2.0-2.5%
$0-100
20+
Planning and Organizational's aggregate online sales across tracked retailers amounted to $73M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 61% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Planning and Organizational retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Planning and Organizational retailers, with performance tracked over time.
Other
Writing Instruments and Stationery
70+ retailers tracked
Stationery and Writing Supplies
70+ retailers tracked
Stationery and Paper Goods
60+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Personalized Stationery and Organizational
30+ retailers tracked
