GRIPS CUSTOMERS & RESEARCH PARTNERS
Premium writing instruments including fountain pens, ballpoint pens, gel pens, and mechanical pencils with ink refills, fine papers, and stationery accessories.
20M
6.7M
1.5-2.0%
$100-200
70+
Writing Instruments and Stationery's aggregate online sales across tracked retailers amounted to $266M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 38% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
79%
Mobile
21%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Writing Instruments and Stationery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Writing Instruments and Stationery retailers, with performance tracked over time.
Other
Stationery and Writing Supplies
70+ retailers tracked
Stationery and Paper Goods
60+ retailers tracked
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Planning and Organization Tools
30+ retailers tracked
