thehappyplanner.com
Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.
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thehappyplanner.com Annual Revenue and Growth
thehappyplanner.com's annual sales on its online store amounted to $11.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thehappyplanner.com's monthly revenueOVER TIME
Over the past three months, thehappyplanner.com revenue has experienced decline of 5.1%, compared to the preceding three months.
thehappyplanner.com competitors
In October 2025, thehappyplanner.com outperformed its competitors in terms of revenue, with $493,514 in comparison to erincondren.com's $475,293, bluesky.com's $478,066, daydesigner.com's $115,375, and janesagenda.com's $67,709. The number of transactions on thehappyplanner.com was also higher at 12,445, compared to erincondren.com's 7,934, bluesky.com's 2,689, daydesigner.com's 2,450, and janesagenda.com's 1,254. In terms of sessions, thehappyplanner.com had 447,465, which was lower than erincondren.com's 509,688 but higher than bluesky.com's 170,820, daydesigner.com's 143,458, and janesagenda.com's 30,296. The average order value (AOV) on thehappyplanner.com fell within the range of $25-50, similar to daydesigner.com, but lower than erincondren.com and janesagenda.com. The conversion rate of 2.50-3.00% on thehappyplanner.com was also higher than most competitors, with janesagenda.com being the exception.
Revenue share by device at thehappyplanner.com
In October large majority of sales on thehappyplanner.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehappyplanner.com channels
Identify top traffic channels that drive growth for thehappyplanner.comand discover how performance of traffic channels has changed over time.
thehappyplanner.com Google Ads spend
Evaluate thehappyplanner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thehappyplanner.com devices
Review thehappyplanner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
