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May 2024
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TRANSACTION INTELLIGENCE - MAY 2024 GLOBALLY

Favicon for thehappyplanner.comthehappyplanner.com

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1M
Revenue
578.4K
Sessions
2.5-3.0%
Conversion rate
$50-75
Average order value
Online only revenue for thehappyplanner.com, excluding returns, subscriptions and
any app sales. Read more in our knowledge base.

Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.

thehappyplanner.com’s revenueOVER TIME
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Over the past three months, thehappyplanner.com revenue has experienced decline of 23%, compared to the preceding three months.

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thehappyplanner.com revenue decline for last six months
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OVERVIEW
In May 2024, thehappyplanner.com, in the GIFTS industry, achieved online sales revenue of $1,028,744 with a conversion rate of 2.50-3.00% and an average order value (AOV) of $50-75. The website recorded 578,391 sessions, below the median of 28,306. Compared to the largest online store in the industry, paperlesspost.com with revenue of $45,829,038 and 12,207,251 sessions, thehappyplanner.com's metrics reflect steady performance within the competitive market. Despite having a relatively lower AOV and conversion rate, the website's revenue indicates strong customer engagement and potential for growth in the future.
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thehappyplanner.com competitors

When comparing thehappyplanner.com to its competitors in the planner industry based on performance metrics from May 2024, it is evident that the website falls within the middle range in terms of revenue. The Happy Planner generates $1,028,744 in revenue from 17,282 transactions and 578,391 sessions with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In contrast, Erin Condren outperforms with $1,760,757 in revenue, 17,441 transactions, and 446,086 sessions, boasting a higher AOV of $100-125 and conversion rate of 3.50-4.00%. Blue Sky and Day Designer also show strong performance with revenue of $295,679 and $140,908 respectively. However, Jane's Agenda lags behind with revenue of $34,360, indicating a smaller market share in comparison. Overall, The Happy Planner competes effectively within the industry but has room for growth in revenue and sessions to surpass some of its competitors.

#1 erincondren.com
1.8M
Revenue
446.1K
Sessions
3.5-4.0%
Conv. rate
$100-125
AOV
#2 bluesky.com
295.7K
Revenue
77.7K
Sessions
2.5-3.0%
Conv. rate
$150-175
AOV
#3 daydesigner.com
140.9K
Revenue
80K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
#4 janesagenda.com
34.4K
Revenue
31.1K
Sessions
3.0-3.5%
Conv. rate
$25-50
AOV
thehappyplanner.com vs top market performers
thehappyplanner.com
top retailers
conversion rate vs average order value for thehappyplanner.com and its competitors
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Top products on thehappyplanner.comby revenue

#1 Apricot Dream Life Hack - Be Happy Box
$39.3
Price
$51.4K
Revenue
#2 Bridgerton - Be Happy Box
$41.2
Price
$33.1K
Revenue
#3 Bohemian Life Hack - Be Happy Box
$41.8
Price
$31.2K
Revenue
#4 Essential Holidays - Mega Value Pack Stickers - 100 Sheets
$27.5
Price
Revenue
#5 Brighter Days - Folding Sticker Storage Bundle
$26
Price
Revenue
#6 2024 Disney Minnie Mouse All Smiles Teacher Happy Planner - Big Teacher Layout - 12 Months
$40
Price
Revenue
#7 Cat Coq x Happy Planner Retro Sunset Traveler - Be Happy Box
$43.7
Price
Revenue
#8 Disney Bambi Springtime - Value Pack Stickers
$25.6
Price
Revenue
#9 2024 Teach and Inspire Teacher Happy Planner - Big Teacher Layout - 12 Months
$35
Price
Revenue
#10 Bright Colorful Boxes - Mega Value Pack Stickers - 100 Sheets
$27.5
Price
Revenue
#1 Apricot Dream Life Hack - Be Happy Box
$39.3
Price
$51.4K
Revenue
#2 Bridgerton - Be Happy Box
$41.2
Price
$33.1K
Revenue
#3 Bohemian Life Hack - Be Happy Box
$41.8
Price
$31.2K
Revenue
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thehappyplanner.com brandsby revenue

1
Logo for me & my big ideasMe & My Big Ideas
2
Logo for teacherTeacher

thehappyplanner.com categoriesby revenue

1
Embellishments & Trims
2
Hole Punches
3
Calendars, Organizers & Planners
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brands overtime comparison

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thehappyplanner.com channels

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thehappyplanner.com Google Ads spend

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thehappyplanner.com devices

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thehappyplanner.com top markets

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thehappyplanner.com country & global rank

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