thehappyplanner.com
Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thehappyplanner.com Annual Revenue and Growth
thehappyplanner.com's annual sales on its online store amounted to $11.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thehappyplanner.com's monthly revenueOVER TIME
Over the past three months, thehappyplanner.com revenue has experienced growth of 12%, compared to the preceding three months.
thehappyplanner.com competitors
In September 2025, thehappyplanner.com outperformed its competitors in terms of revenue, with $607,643 compared to erincondren.com's $491,302, bluesky.com's $385,888, daydesigner.com's $97,438, and janesagenda.com's $42,636. The website also had the highest number of transactions at 15,130, while erincondren.com had 8,183, bluesky.com had 2,321, daydesigner.com had 2,224, and janesagenda.com had 797. Additionally, thehappyplanner.com had the most sessions at 531,406, with erincondren.com at 511,120, bluesky.com at 228,619, daydesigner.com at 170,510, and janesagenda.com at 18,896. Despite having a similar Average Order Value (AOV) range of 25-50 to daydesigner.com, thehappyplanner.com had a higher conversion rate of 2.50-3.00%, showcasing its strength in turning sessions into transactions.
Revenue share by device at thehappyplanner.com
In September large majority of sales on thehappyplanner.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehappyplanner.com channels
Identify top traffic channels that drive growth for thehappyplanner.comand discover how performance of traffic channels has changed over time.
thehappyplanner.com Google Ads spend
Evaluate thehappyplanner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thehappyplanner.com devices
Review thehappyplanner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
