thehappyplanner.com
Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thehappyplanner.com Annual Revenue and Growth
thehappyplanner.com's annual sales on its online store amounted to $6.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
thehappyplanner.com's monthly revenueOVER TIME
Over the past three months, thehappyplanner.com revenue has experienced decline of 19%, compared to the preceding three months.
thehappyplanner.com competitors
In March 2026, thehappyplanner.com reported a revenue of $378,888 from 8,930 transactions and 460,287 sessions, with an Average Order Value (AOV) ranging from $25 to $50 and a conversion rate between 1.50% and 2.00%. When compared to its competitors, erincondren.com outperformed thehappyplanner.com with a revenue of $444,900, 7,880 transactions, and 488,085 sessions. However, the AOV for erincondren.com was higher, ranging from $50 to $75, while the conversion rate was the same as thehappyplanner.com. On the other hand, bluesky.com had a revenue of $353,367 with 1,951 transactions and 163,162 sessions, a higher AOV ranging from $175 to $200, and a slightly lower conversion rate of 1.00% to 1.50%. Overall, thehappyplanner.com remained competitive in terms of revenue, transactions, sessions, and conversion rate when compared to its direct competitors in the planner industry.
Revenue share by device at thehappyplanner.com
In March large majority of sales on thehappyplanner.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehappyplanner.com channels
Identify top traffic channels that drive growth for thehappyplanner.comand discover how performance of traffic channels has changed over time.
thehappyplanner.com Google Ads spend
Evaluate thehappyplanner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thehappyplanner.com devices
Review thehappyplanner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
