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May 2026
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Home/Insights/Retailers/thehappyplanner.com
TRANSACTION INTELLIGENCE - MAY 2026 GLOBALLY

Favicon for thehappyplanner.comthehappyplanner.com

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713.4K
Revenue
May 26
500.4K
Sessions
May 26
2.5-3.0%
Conv. rate
May 26
$50-75
AOV
May 26
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Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.

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thehappyplanner.com Annual Revenue and Growth

thehappyplanner.com's annual sales on its online store amounted to $6.9M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)2025
$6.9M
Annual growth forecast2025/2026
0-5%
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eCommerce Revenue
thehappyplanner.com revenue by year

thehappyplanner.com's monthly revenueOVER TIME
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Over the past three months, thehappyplanner.com revenue has experienced decline of 23%, compared to the preceding three months.

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thehappyplanner.com revenue decline for last six months
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OVERVIEW
In May 2026, thehappyplanner.com generated $713,383 in online sales, significantly surpassing the GIFTS median of $39,224, although far behind the top competitor, paperlesspost.com at $100,530,685. Its conversion rate of 2.50-3.00% is above the category's low of 1.85% but below the high of 5.67%. The average order value (AOV) ranged from $50-75, close to the low end of the category, while the website attracted 500,415 sessions, markedly higher than the median of 10,484 yet dwarfed by paperlesspost.com’s 17,911,576 sessions, showcasing strong engagement but room for growth.
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thehappyplanner.com competitors

In May 2026, thehappyplanner.com generated $713,383 in revenue from 13,681 transactions, with an average order value (AOV) of $50-75 and a conversion rate of 2.50-3.00%. In comparison, erincondren.com outperformed it with $1,039,105 in revenue and 15,718 transactions, despite sharing a similar AOV and conversion rate. bluesky.com had a lower revenue of $590,524 and significantly fewer transactions (2,401), but it boasted a high AOV of $225-250. daydesigner.com, with a revenue of $207,939, showed a slightly higher AOV ($75-100) but a lower conversion rate of 1.50-2.00%. Lastly, janesagenda.com trailed with just $45,636 in revenue and 726 transactions, although it had the highest conversion rate of 3.50-4.00%. Overall, while thehappyplanner.com is competitive, it faces significant challenges from erincondren.com and others in the marketplace.

erincondren.com screenshot
#1 erincondren.com
1M
Revenue
605.7K
Sessions
2.5-3.0%
Conv. rate
$50-75
AOV
bluesky.com screenshot
#2 bluesky.com
590.5K
Revenue
167.6K
Sessions
1.0-1.5%
Conv. rate
$225-250
AOV
daydesigner.com screenshot
#3 daydesigner.com
207.9K
Revenue
156.7K
Sessions
1.5-2.0%
Conv. rate
$75-100
AOV
janesagenda.com screenshot
#4 janesagenda.com
45.6K
Revenue
20.7K
Sessions
3.5-4.0%
Conv. rate
$50-75
AOV
thehappyplanner.com vs top market performers
thehappyplanner.com
top retailers
conversion rate vs average order value for thehappyplanner.com and its competitors
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Revenue share by device at thehappyplanner.com

In May large majority of sales on thehappyplanner.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

In May large majority of sales on thehappyplanner.com, 64% was finalized on desktop devices, with 36% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).

Industries thehappyplanner.com operates in

thehappyplanner.com is tracked across 7 e-commerce industries. Explore market size, leading retailers and benchmarks for each.

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thehappyplanner.com channels

Identify top traffic channels that drive growth for thehappyplanner.comand discover how performance of traffic channels has changed over time.

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thehappyplanner.com Google Ads spend

Evaluate thehappyplanner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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thehappyplanner.com devices

Review thehappyplanner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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thehappyplanner.com top markets

Explore thehappyplanner.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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thehappyplanner.com country & global rank

Assess the ranking of thehappyplanner.com among other retailers within its primary country and worldwide.

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