thehappyplanner.com
Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.
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thehappyplanner.com Annual Revenue and Growth
thehappyplanner.com's annual sales on its online store amounted to $11.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thehappyplanner.com's monthly revenueOVER TIME
Over the past three months, thehappyplanner.com revenue has experienced decline of 6.3%, compared to the preceding three months.
thehappyplanner.com competitors
In November 2025, thehappyplanner.com generated a revenue of $654,183 from 15,986 transactions with 628,415 sessions, boasting an average order value (AOV) of $25-50 and a conversion rate of 2.50-3.00%. When comparing these metrics to its competitors, it is evident that the Happy Planner falls slightly behind Erin Condren, which recorded a higher revenue of $871,344 from 13,263 transactions and 941,858 sessions, with an AOV of $50-75 and a conversion rate of 1.00-1.50%. However, the Happy Planner outperformed brands like Bluesky and Day Designer in terms of revenue, transactions, and sessions. Additionally, Jane's Agenda had a lower revenue and fewer transactions than the Happy Planner but a higher conversion rate of 4.50-5.00%. Overall, the Happy Planner remains competitive in the planner market, showcasing steady performance in key metrics against its rivals.
Revenue share by device at thehappyplanner.com
In November large majority of sales on thehappyplanner.com, 61% was finalized on desktop devices, with 39% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehappyplanner.com channels
Identify top traffic channels that drive growth for thehappyplanner.comand discover how performance of traffic channels has changed over time.
thehappyplanner.com Google Ads spend
Evaluate thehappyplanner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thehappyplanner.com devices
Review thehappyplanner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
