thehappyplanner.com
Thehappyplanner.com is a website that offers a range of planner-related products. The site sells various pre-designed and customizable planners, stickers, accessories, and supplies for organizing schedules, setting goals, and staying productive. Additionally, it features craft supplies and scrapbooking materials. Daily deals and inspiration ideas are also provided.
GRIPS CUSTOMERS & RESEARCH PARTNERS
thehappyplanner.com Annual Revenue and Growth
thehappyplanner.com's annual sales on its online store amounted to $11.1M in 2024, down 10-20% from the previous year. For 2025, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
thehappyplanner.com's monthly revenueOVER TIME
Over the past three months, thehappyplanner.com revenue has experienced growth of 33%, compared to the preceding three months.
thehappyplanner.com competitors
In August 2025, thehappyplanner.com had a revenue of $607,093 from 16,072 transactions and 720,766 sessions, with an Average Order Value (AOV) ranging from $25-50 and a conversion rate of 2.00-2.50%. Compared to its competitors, erincondren.com generated the highest revenue at $799,349 with 12,998 transactions and 696,046 sessions. Their AOV was between $50-75, but their conversion rate was slightly lower at 1.50-2.00%. bluesky.com had a much lower revenue of $382,637, with only 2,165 transactions and 232,534 sessions. However, their AOV was significantly higher at $175-200, although their conversion rate was the lowest among the competitors at 0.50-1.00%. daydesigner.com and janesagenda.com fell in between with revenue figures of $118,945 and $32,151 respectively, along with varying transaction numbers, session counts, AOVs, and conversion rates. thehappyplanner.com remained competitive in terms of revenue, transactions, and conversion rate when compared to its competitors in the planner market.
Revenue share by device at thehappyplanner.com
In August large majority of sales on thehappyplanner.com, 59% was finalized on desktop devices, with 41% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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thehappyplanner.com channels
Identify top traffic channels that drive growth for thehappyplanner.comand discover how performance of traffic channels has changed over time.
thehappyplanner.com Google Ads spend
Evaluate thehappyplanner.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
thehappyplanner.com devices
Review thehappyplanner.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
