GRIPS CUSTOMERS & RESEARCH PARTNERS
Office and educational supplies including paper products, furniture, and learning tools. Classroom décor, teaching materials, and workspace organization items.
81M
16M
1.0-1.5%
$300-400
50+
Educational Supplies and Classroom Décor's aggregate online sales across tracked retailers amounted to $1.3B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 34% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
83%
Mobile
17%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Educational Supplies and Classroom Décor retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Educational Supplies and Classroom Décor retailers, with performance tracked over time.
Other
Writing Instruments and Stationery
70+ retailers tracked
Stationery and Writing Supplies
70+ retailers tracked
Stationery and Paper Goods
60+ retailers tracked
Stationery and Organizational
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Planning and Organization Tools
30+ retailers tracked
