GRIPS CUSTOMERS & RESEARCH PARTNERS
Customizable stationery, planners, and organizational products with personalization options. Includes personalized notebooks, invitations, paper goods, office supplies, and creative tools.
610M
423M
2.0-2.5%
$0-100
30+
Personalized Stationery and Organizational's aggregate online sales across tracked retailers amounted to $8B in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 33% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
68%
Mobile
32%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Personalized Stationery and Organizational retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personalized Stationery and Organizational retailers, with performance tracked over time.
Other
Writing Instruments and Stationery
70+ retailers tracked
Stationery and Writing Supplies
70+ retailers tracked
Stationery and Paper Goods
60+ retailers tracked
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
