GRIPS CUSTOMERS & RESEARCH PARTNERS
Stationery and paper products including premium writing instruments, notecards, decorative papers, and scrapbooking supplies.
15M
6.9M
1.5-2.0%
$100-200
60+
Stationery and Paper Goods's aggregate online sales across tracked retailers amounted to $234M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 49% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
70%
Mobile
30%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Stationery and Paper Goods retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Stationery and Paper Goods retailers, with performance tracked over time.
Other
Writing Instruments and Stationery
70+ retailers tracked
Stationery and Writing Supplies
70+ retailers tracked
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Planning and Organization Tools
30+ retailers tracked
