GRIPS CUSTOMERS & RESEARCH PARTNERS
Stationery and paper products including notebooks, journals, planners, pens, decorative paper goods, stickers, and organization supplies for writing and productivity.
16M
8.9M
1.5-2.0%
$100-200
70+
Stationery and Writing Supplies's aggregate online sales across tracked retailers amounted to $257M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Stationery and Writing Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Stationery and Writing Supplies retailers, with performance tracked over time.
Other
Writing Instruments and Stationery
70+ retailers tracked
Stationery and Paper Goods
60+ retailers tracked
Stationery and Organizational
50+ retailers tracked
Educational Supplies and Classroom Décor
50+ retailers tracked
Custom Journals and Stationery
40+ retailers tracked
Printer Ink and Toner Supplies
40+ retailers tracked
Planning and Organization Tools
30+ retailers tracked
