GRIPS CUSTOMERS & RESEARCH PARTNERS
Custom stationery and journals including personalized cards, paper products, printed invitations, and designer paper goods created by independent artists.
194M
30M
4.5-5.0%
$100-200
40+
Custom Journals and Stationery's aggregate online sales across tracked retailers amounted to $2.31B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
82%
Mobile
18%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Custom Journals and Stationery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Custom Journals and Stationery retailers, with performance tracked over time.
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