Wellness and Self-Care

Wellness and Self-Care Annual Revenue and Growth

Wellness and Self-Care's aggregate online sales across tracked retailers amounted to $800M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Across tracked retailers in this industry, indexed revenue grew by 8% from Nov to Apr.

Share of industry revenue split across devices.

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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Wellness and Self-Care traffic channels

Identify the top traffic channels driving growth across Wellness and Self-Care retailers, and see how channel performance has shifted over time.

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Wellness and Self-Care Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Wellness and Self-Care retailers, with performance tracked over time.

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Wellness and Self-Care top markets

Explore the key markets for Wellness and Self-Care — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Wellness and Self-Care retailer rankings

See how retailers rank within Wellness and Self-Care and worldwide by revenue, traffic and growth.

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