GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, minerals, dietary supplements, amino acids, protein powders, and sports nutrition products for health and wellness support.
16M
4.99M
3.0-3.5%
$0-100
30+
Vitamins and Dietary Supplements's aggregate online sales across tracked retailers amounted to $148M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 15% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Vitamins and Dietary Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vitamins and Dietary Supplements retailers, with performance tracked over time.
Other
