GRIPS CUSTOMERS & RESEARCH PARTNERS
Sunless tanning products including self-tanning lotions, sprays, and mousses designed to create natural-looking tans without UV exposure.
496K
133K
3.0-3.5%
$100-200
10+
Sunless Tanning's aggregate online sales across tracked retailers amounted to $3.96M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Sunless Tanning retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Sunless Tanning retailers, with performance tracked over time.
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