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Dec 2025
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Home/Insights/Retailers/suntanningstore.com
TRANSACTION INTELLIGENCE - DEC 2025 GLOBALLY

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148.4K
Revenue
Dec 25
20.5K
Sessions
Dec 25
3.0-3.5%
Conv. rate
Dec 25
$225-250
AOV
Dec 25
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suntanningstore.com Annual Revenue and Growth

suntanningstore.com's annual sales on its online store amounted to $2.1M in 2024, down 20-50% from the previous year. For 2025, revenue is expected to decline by 0-5%. The trend is expected to moderate.

Annual Revenue (GMV)2024
$2.1M
Annual growth forecast2024/2025
<0%
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eCommerce Revenue
suntanningstore.com revenue by year

suntanningstore.com's monthly revenueOVER TIME
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Over the past three months, suntanningstore.com revenue has experienced decline of 24%, compared to the preceding three months.

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suntanningstore.com revenue decline for last six months
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OVERVIEW
In December 2025, suntanningstore.com generated $148,387 in online sales, significantly exceeding the BEAUTY AND COSMETICS median of $53,444, while achieving a conversion rate of 3.00-3.50%, just below the high benchmark of 4.87%. The store's average order value (AOV) ranged from $225 to $250, surpassing the sector average of $191. However, with 20,462 sessions, suntanningstore.com fell short of the median sessions of 23,270, demonstrating room for growth despite solid revenue performance compared to industry giants like ulta.com, which reported $152,769,917.
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suntanningstore.com competitors

In December 2025, suntanningstore.com reported a revenue of $148,387 with 635 transactions and 20,462 sessions, resulting in an average order value (AOV) of $225-250 and a conversion rate of 3.00-3.50%. Comparatively, familyleisure.com outperformed suntanningstore.com with a revenue of $1,073,921 from 1,080 transactions and 117,373 sessions. familyleisure.com had a higher AOV of $975-1000, but a lower conversion rate of 0.50-1.00%. Despite lower revenue, suntanningstore.com had a higher conversion rate and a more affordable AOV, potentially indicating a more targeted and engaged customer base. Moving forward, suntanningstore.com may benefit from studying how familyleisure.com achieves higher revenue with a lower conversion rate, potentially finding ways to increase average order value without sacrificing conversion rates.

familyleisure.com screenshot
#1 familyleisure.com
1.1M
Revenue
117.4K
Sessions
0.5-1.0%
Conv. rate
$900-1000
AOV
CLOSEST COMPETITORSby revenue
TOP MARKET PERFORMERSby revenue
suntanningstore.com vs top market performers
suntanningstore.com
top retailers
conversion rate vs average order value for suntanningstore.com and its competitors
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Revenue share by device at suntanningstore.com

In December large majority of sales on suntanningstore.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.

In December large majority of sales on suntanningstore.com, 62% was finalized on mobile devices (mobile web only, excluding app usage, if relevant), with 38% of sales coming from desktop devices.
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suntanningstore.com channels

Identify top traffic channels that drive growth for suntanningstore.comand discover how performance of traffic channels has changed over time.

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suntanningstore.com Google Ads spend

Evaluate suntanningstore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

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suntanningstore.com devices

Review suntanningstore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

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suntanningstore.com top markets

Explore suntanningstore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

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suntanningstore.com country & global rank

Assess the ranking of suntanningstore.com among other retailers within its primary country and worldwide.

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