Home/Insights/Industries/Health & Beauty/Sleep and WellnessIndustry Intelligence — Health & Beauty — Apr 2026

Sleep and Wellness

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Mattresses, pillows, bedding, and sleep wellness products designed for comfort and rest. Features various firmness levels and eco-friendly materials for better sleep.

76M

Revenue
Apr 26

9.6M

Sessions
Apr 26

2.5-3.0%

Conv. rate
Apr 26

$200-300

AOV
Apr 26

50+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sleep and Wellness Annual Revenue and Growth

Sleep and Wellness's aggregate online sales across tracked retailers amounted to $1.27B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue (GMV)

2025

$1.27B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Sleep and Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 43% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Sleep and Wellness

BY REVENUE

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Sleep and Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

74%

Mobile

26%

Sleep and Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 50+

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Sleep and Wellness traffic channels

Identify the top traffic channels driving growth across Sleep and Wellness retailers, and see how channel performance has shifted over time.

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Sleep and Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sleep and Wellness retailers, with performance tracked over time.

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Sleep and Wellness top markets

Explore the key markets for Sleep and Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sleep and Wellness retailer rankings

See how retailers rank within Sleep and Wellness and worldwide by revenue, traffic and growth.

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