Home/Insights/Industries/Health & Beauty/Sleep and WellnessOnline Industry Intelligence — Health & Beauty — Jun 2026

Sleep and Wellness

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Mattresses, pillows, bedding, and sleep wellness products designed for comfort and rest. Features various firmness levels and eco-friendly materials for better sleep.

97M

Revenue
Jun 26

12M

Sessions
Jun 26

1.5-2.0%

Conv. rate
Jun 26

$400-500

AOV
Jun 26

50+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Sleep and Wellness Annual Online Revenue and Growth

Sleep and Wellness's aggregate online sales across tracked retailers amounted to $1.27B in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.

Annual Revenue Tracked (GMV)

2025

$1.27B

Annual growth forecast

2025/2026

<0%

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eCommerce Revenue

Revenue by year

Sleep and Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 7% from Jan to Jun.

Monthly revenue

Indexed values, 0-100

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Top products in Sleep and Wellness

BY REVENUE

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Sleep and Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

73%

Mobile

27%

Sleep and Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 50+

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Sleep and Wellness traffic channels

Identify the top traffic channels driving growth across Sleep and Wellness retailers, and see how channel performance has shifted over time.

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Sleep and Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Sleep and Wellness retailers, with performance tracked over time.

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Sleep and Wellness top markets

Explore the key markets for Sleep and Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Sleep and Wellness retailer rankings

See how retailers rank within Sleep and Wellness and worldwide by revenue, traffic and growth.

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