Self-tanning products including lotions, oils, mousse, and spray formulas for achieving natural-looking tans without UV exposure.
593K
537K
2.0-2.5%
$0-100
10+
Self-Tanning and Skincare's aggregate online sales across tracked retailers amounted to $6.6M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 11% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Self-Tanning and Skincare retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Self-Tanning and Skincare retailers, with performance tracked over time.
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