Home/Insights/Industries/Health & Beauty/Premium Hair CareIndustry Intelligence — Health & Beauty — Apr 2026

Premium Hair Care

Start benchmarking for free
Sign in with Google

Premium hair care products and tools including shampoos, conditioners, styling products, and accessories designed for various hair types and concerns.

4.59M

Revenue
Apr 26

1.5M

Sessions
Apr 26

3.5-4.0%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

15+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Premium Hair Care Annual Revenue and Growth

Premium Hair Care's aggregate online sales across tracked retailers amounted to $85M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.

Annual Revenue (GMV)

2025

$85M

Annual growth forecast

2025/2026

<0%

Start benchmarking for free

Sign in with Google

eCommerce Revenue

Revenue by year

Premium Hair Care monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 53% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

Benchmark against your competitors for free

Sign in with Google

Top products in Premium Hair Care

BY REVENUE

Get access to full product performance analysis

Premium Hair Care revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

58%

Mobile

42%

Premium Hair Care performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Gain even more insights with the Grips app

Premium Hair Care traffic channels

Identify the top traffic channels driving growth across Premium Hair Care retailers, and see how channel performance has shifted over time.

Sign in with Google

Premium Hair Care Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Premium Hair Care retailers, with performance tracked over time.

Sign in with Google

Premium Hair Care top markets

Explore the key markets for Premium Hair Care — the countries contributing the highest revenue, transactions, sessions and ad spend.

Sign in with Google

Premium Hair Care retailer rankings

See how retailers rank within Premium Hair Care and worldwide by revenue, traffic and growth.

Sign in with Google

Understand how your
competitors drive sales.

Drive growth and optimize key metrics with our e-commerce intelligence platform
Sign in with Google
Grips App Footer Image
© Grips 2022 All Rights Reserved