GRIPS CUSTOMERS & RESEARCH PARTNERS
Bath products, personal care items, and grooming supplies for daily hygiene and wellness. Offers soaps, bath accessories, and personal care solutions for all customer needs.
394K
243K
2.5-3.0%
$0-100
30+
Personal Care and Bath's aggregate online sales across tracked retailers amounted to $6.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 30% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
65%
Mobile
35%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Personal Care and Bath retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personal Care and Bath retailers, with performance tracked over time.
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