GRIPS CUSTOMERS & RESEARCH PARTNERS
Bath products, personal care items, and grooming supplies for daily hygiene and wellness. Offers soaps, bath accessories, and personal care solutions for all customer needs.
548K
277K
3.0-3.5%
$0-100
30+
Personal Care and Bath's aggregate online sales across tracked retailers amounted to $6.2M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Jan to Jun.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Personal Care and Bath retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Personal Care and Bath retailers, with performance tracked over time.
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