GRIPS CUSTOMERS & RESEARCH PARTNERS
Plant-based and natural hair care products including shampoos, conditioners, oils, and styling solutions for various hair types. Collections feature clean formulations, cruelty-free options, and specialized solutions for curly and textured hair.
16M
11M
2.0-2.5%
$0-100
100+
Natural Hair Care's aggregate online sales across tracked retailers amounted to $264M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Natural Hair Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural Hair Care retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
