GRIPS CUSTOMERS & RESEARCH PARTNERS
Vegan and cruelty-free cosmetics including natural skincare, nail polish, and makeup made with plant-based and organic ingredients.
4.74M
1.63M
4.0-4.5%
$0-100
10+
Natural and Vegan Beauty's aggregate online sales across tracked retailers amounted to $74M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Natural and Vegan Beauty retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Natural and Vegan Beauty retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
