GRIPS CUSTOMERS & RESEARCH PARTNERS
Brands offering men's grooming products including razors, beard care, skincare, deodorants, and styling essentials for comprehensive daily personal grooming needs.
39M
9.4M
2.5-3.0%
$100-200
90+
Men's Grooming and Personal Care's aggregate online sales across tracked retailers amounted to $1.03B in 2025, up 50%+ from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 75% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
53%
Desktop
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Men's Grooming and Personal Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Men's Grooming and Personal Care retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
