Home/Insights/Industries/Health & Beauty/Herbal WellnessIndustry Intelligence — Health & Beauty — Apr 2026

Herbal Wellness

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Herbal supplements, tinctures, teas, and botanical extracts for natural health, wellness, and traditional remedies.

7.4M

Revenue
Apr 26

1.76M

Sessions
Apr 26

3.0-3.5%

Conv. rate
Apr 26

$100-200

AOV
Apr 26

70+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

Herbal Wellness Annual Revenue and Growth

Herbal Wellness's aggregate online sales across tracked retailers amounted to $91M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 5-10%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$91M

Annual growth forecast

2025/2026

5-10%

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eCommerce Revenue

Revenue by year

Herbal Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 16% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Herbal Wellness

BY REVENUE

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Herbal Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

67%

Mobile

33%

Herbal Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 70+

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Herbal Wellness traffic channels

Identify the top traffic channels driving growth across Herbal Wellness retailers, and see how channel performance has shifted over time.

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Herbal Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Herbal Wellness retailers, with performance tracked over time.

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Herbal Wellness top markets

Explore the key markets for Herbal Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Herbal Wellness retailer rankings

See how retailers rank within Herbal Wellness and worldwide by revenue, traffic and growth.

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