GRIPS CUSTOMERS & RESEARCH PARTNERS
Vitamins, herbal supplements, essential oils, and natural wellness products. Includes tinctures, botanical extracts, adaptogens, and health-focused remedies.
27M
4.21M
5.0-5.5%
$100-200
30+
Herbal Remedies and Natural Supplements's aggregate online sales across tracked retailers amounted to $526M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 38% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
88%
Mobile
12%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Herbal Remedies and Natural Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Herbal Remedies and Natural Supplements retailers, with performance tracked over time.
Other
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550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
