GRIPS CUSTOMERS & RESEARCH PARTNERS
Health and wellness retailers offering vitamins, supplements, sports nutrition products, and fitness supplements specifically for active and health-conscious modern lifestyles.
67M
18M
3.5-4.0%
$0-100
90+
Health and Fitness Supplements's aggregate online sales across tracked retailers amounted to $955M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 24% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 90+
Identify the top traffic channels driving growth across Health and Fitness Supplements retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Health and Fitness Supplements retailers, with performance tracked over time.
Other
