GRIPS CUSTOMERS & RESEARCH PARTNERS
Handmade natural and organic skincare products including soaps, lotions, bath salts, and body care items made from eco-friendly, sustainable ingredients.
1.41M
948K
2.0-2.5%
$0-100
20+
Handmade Soap and Natural Skincare's aggregate online sales across tracked retailers amounted to $22M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 40% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
64%
Mobile
36%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 20+
Identify the top traffic channels driving growth across Handmade Soap and Natural Skincare retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Handmade Soap and Natural Skincare retailers, with performance tracked over time.
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