GRIPS CUSTOMERS & RESEARCH PARTNERS
Hair extensions, wigs, hairpieces, and professional haircare products for styling, extensions, and maintaining various hair types and lengths for diverse needs.
4.8M
1.61M
1.0-1.5%
$200-300
40+
Hair Extensions and Care's aggregate online sales across tracked retailers amounted to $48M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 21% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
60%
Mobile
40%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Hair Extensions and Care retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Hair Extensions and Care retailers, with performance tracked over time.
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