Home/Insights/Industries/Health & Beauty/Hair Care and StylingIndustry Intelligence — Health & Beauty — Apr 2026

Hair Care and Styling

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Beauty retailers offering professional hair care products, styling tools like dryers and curling irons, and salon supplies for diverse hair care needs.

33M

Revenue
Apr 26

15M

Sessions
Apr 26

2.0-2.5%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

100+

Retailers
Tracked

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Hair Care and Styling Annual Revenue and Growth

Hair Care and Styling's aggregate online sales across tracked retailers amounted to $423M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$423M

Annual growth forecast

2025/2026

0-5%

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eCommerce Revenue

Revenue by year

Hair Care and Styling monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue declined by 29% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in Hair Care and Styling

BY REVENUE

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Hair Care and Styling revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

59%

Mobile

41%

Hair Care and Styling performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

Sample of 20 of 100+

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Hair Care and Styling traffic channels

Identify the top traffic channels driving growth across Hair Care and Styling retailers, and see how channel performance has shifted over time.

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Hair Care and Styling Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across Hair Care and Styling retailers, with performance tracked over time.

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Hair Care and Styling top markets

Explore the key markets for Hair Care and Styling — the countries contributing the highest revenue, transactions, sessions and ad spend.

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Hair Care and Styling retailer rankings

See how retailers rank within Hair Care and Styling and worldwide by revenue, traffic and growth.

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