GRIPS CUSTOMERS & RESEARCH PARTNERS
Scented candles, fragrance oils, diffusers, and room sprays for home aromatics and personal fragrances.
3.59M
1.11M
2.0-2.5%
$100-200
30+
Fragrance and Scented's aggregate online sales across tracked retailers amounted to $67M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 20-50%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 50% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Fragrance and Scented retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Fragrance and Scented retailers, with performance tracked over time.
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