GRIPS CUSTOMERS & RESEARCH PARTNERS
Emergency response and tactical gear for law enforcement and first responders, including uniforms, protective equipment, and tactical apparel for professional use.
32M
5.8M
2.5-3.0%
$200-300
60+
Emergency Response and Tactical Gear's aggregate online sales across tracked retailers amounted to $474M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 36% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
66%
Mobile
34%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 60+
Identify the top traffic channels driving growth across Emergency Response and Tactical Gear retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Emergency Response and Tactical Gear retailers, with performance tracked over time.
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