Instant e-commerce analysis - revenue, conv. rate, AOV with Grips browser extension

Grips browser extension

Grips
May 2025
All countries
Home/Insights/Retailers/thefirestore.com
TRANSACTION INTELLIGENCE - MAY 2025 GLOBALLY

Favicon for thefirestore.comthefirestore.com

Start benchmarking for free
Sign in with GoogleSign up with Google
1.1M
Revenue
197.8K
Sessions
1.5-2.0%
Conv. rate
$325-350
AOV
Loading...
  • Main country of store: UNITED STATES
  • Website category: E COMMERCE AND SHOPPING

Thefirestore.com is an online platform that offers a wide range of firefighting and emergency response gear and equipment. They sell products such as helmets, boots, gloves, turnout gear, tools, flashlights, and first aid supplies. The website provides hassle-free shopping experience and features dependable brands renowned in the industry.

Loading...

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

thefirestore.com's revenueOVER TIME
View real-time data

Over the past three months, thefirestore.com revenue has experienced decline of 11%, compared to the preceding three months.

View real-time data
thefirestore.com revenue decline for last six months
Benchmark against your competitors for free
Continue with GoogleSign up with Google
OVERVIEW
In May 2025, thefirestore.com, an e-commerce_and_shopping platform, generated $1,054,775 in online sales, with a conversion rate of 1.50-2.00% and an average order value of $325-350. The site had 197,775 sessions, falling below the median of 37,355 for the industry. Compared to the largest e-commerce store, qvc.com with $120,848,035 in revenue, thefirestore.com's performance metrics indicate room for growth, especially in conversion rate and sessions. The site's AOV, however, remains competitive with a high of $349 and low of $57 in the industry.
Read more

thefirestore.com competitors

In May 2025, thefirestore.com reported a revenue of $1,054,775 from 3,068 transactions with 197,775 sessions. The average order value (AOV) ranged from $325 to $350, and the conversion rate was between 1.50% and 2.00%. Comparing this data to its competitors, galls.com outperformed thefirestore.com with a revenue of $12,977,435 from 26,867 transactions and 535,739 sessions. galls.com also had a higher AOV of $475 to $500 and a conversion rate of 5.00% to 5.50%. Other competitors like officerstore.com and supplycache.com had revenue and transaction numbers closer to thefirestore.com but varied in AOV and conversion rates. emergencyresponderproducts.com had lower revenue and transaction numbers, while firepenny.com had a higher AOV but similar conversion rates. Overall, thefirestore.com's performance fell within the range of its competitors but did not lead in any specific metric.

emergencyresponderproducts.com screenshot
#1 emergencyresponderproducts.com
76.1K
Revenue
16.7K
Sessions
1.0-1.5%
Conv. rate
$300-325
AOV
supplycache.com screenshot
#2 supplycache.com
160.8K
Revenue
23.3K
Sessions
2.5-3.0%
Conv. rate
$225-250
AOV
galls.com screenshot
#3 galls.com
13M
Revenue
535.7K
Sessions
5.0-5.5%
Conv. rate
$400-500
AOV
officerstore.com screenshot
#4 officerstore.com
202K
Revenue
69K
Sessions
1.5-2.0%
Conv. rate
$175-200
AOV
firepenny.com screenshot
#5 firepenny.com
274.8K
Revenue
18.3K
Sessions
2.5-3.0%
Conv. rate
$500-600
AOV
thefirestore.com vs top market performers
thefirestore.com
top retailers
conversion rate vs average order value for thefirestore.com and its competitors
Benchmark against your competitors for free
Continue with GoogleSign up with Google

Revenue share by device at thefirestore.com

In May large majority of sales on thefirestore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.

In May large majority of sales on thefirestore.com, 78% was finalized on desktop devices, with 22% of sales coming from mobile devices.
Review the entire assortment of this retailer and thousands of others in the Grips app
Sign in with GoogleSign up with Google
brands overtime comparison

Gain even more insights with the Grips app

thefirestore.com channels

Identify top traffic channels that drive growth for thefirestore.comand discover how performance of traffic channels has changed over time.

Sign in with GoogleSign up with Google

thefirestore.com Google Ads spend

Evaluate thefirestore.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.

Sign in with GoogleSign up with Google

thefirestore.com devices

Review thefirestore.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.

Sign in with GoogleSign up with Google

thefirestore.com top markets

Explore thefirestore.com's key markets, identifying countries that contribute the highest revenue, transactions, and sessions, along with those with the highest Google search ad spend.

Sign in with GoogleSign up with Google

thefirestore.com country & global rank

Assess the ranking of thefirestore.com among other retailers within its primary country and worldwide.

Sign in with GoogleSign up with Google
Understand how your competitors drive sales.
Drive growth and optimize key metrics with our e-commerce intelligence platform
Grips Platform Dashboard