GRIPS CUSTOMERS & RESEARCH PARTNERS
Raw ingredients and supplies for DIY cosmetics and personal care including essential oils, carrier oils, molds, and natural ingredients.
7.4M
1.42M
2.5-3.0%
$100-200
10+
DIY Cosmetic and Personal Care Supplies's aggregate online sales across tracked retailers amounted to $93M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 23% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
75%
Mobile
25%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across DIY Cosmetic and Personal Care Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across DIY Cosmetic and Personal Care Supplies retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
