GRIPS CUSTOMERS & RESEARCH PARTNERS
Raw ingredients and supplies for DIY cosmetics and personal care including essential oils, carrier oils, molds, and natural ingredients.
7.9M
1.44M
3.0-3.5%
$100-200
10+
DIY Cosmetic and Personal Care Supplies's aggregate online sales across tracked retailers amounted to $93M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 5% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
76%
Mobile
24%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across DIY Cosmetic and Personal Care Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across DIY Cosmetic and Personal Care Supplies retailers, with performance tracked over time.
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550+ retailers tracked
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350+ retailers tracked
Nutritional Supplements and Health
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