Home/Insights/Industries/Health & Beauty/CBD Topicals and WellnessIndustry Intelligence — Health & Beauty — Apr 2026

CBD Topicals and Wellness

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CBD topicals, tinctures, oils, capsules, and wellness products derived from hemp plants.

4.51M

Revenue
Apr 26

1.17M

Sessions
Apr 26

4.0-4.5%

Conv. rate
Apr 26

$0-100

AOV
Apr 26

20+

Retailers
Tracked

GRIPS CUSTOMERS & RESEARCH PARTNERS

Sally Beauty logoAssembly logoWalmart logoSimpleTire logoNorthwestern University logoColumbia University logo

CBD Topicals and Wellness Annual Revenue and Growth

CBD Topicals and Wellness's aggregate online sales across tracked retailers amounted to $44M in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 10-20%. This suggests a turnaround from last year's decline.

Annual Revenue (GMV)

2025

$44M

Annual growth forecast

2025/2026

10-20%

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eCommerce Revenue

Revenue by year

CBD Topicals and Wellness monthly revenue

OVER TIME

Across tracked retailers in this industry, indexed revenue grew by 0% from Nov to Apr.

Monthly revenue

Indexed values, 0-100

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Top products in CBD Topicals and Wellness

BY REVENUE

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CBD Topicals and Wellness revenue by device

BY REVENUE

Share of industry revenue split across devices.

Desktop

59%

Mobile

41%

CBD Topicals and Wellness performance matrix

BY RETAILER

Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.

Performance matrix

Conversion rate (x) vs average order value (y)

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CBD Topicals and Wellness traffic channels

Identify the top traffic channels driving growth across CBD Topicals and Wellness retailers, and see how channel performance has shifted over time.

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CBD Topicals and Wellness Google Ads spend

Evaluate Google search ad spend, ad clicks and cost-per-click across CBD Topicals and Wellness retailers, with performance tracked over time.

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CBD Topicals and Wellness top markets

Explore the key markets for CBD Topicals and Wellness — the countries contributing the highest revenue, transactions, sessions and ad spend.

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CBD Topicals and Wellness retailer rankings

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