GRIPS CUSTOMERS & RESEARCH PARTNERS
Cosmetics, skincare, and supplements formulated for mature women including hair health products and age-appropriate beauty enhancement items.
8.3M
2.69M
2.0-2.5%
$100-200
10+
Beauty for Mature Women's aggregate online sales across tracked retailers amounted to $114M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 41% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
52%
Mobile
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Beauty for Mature Women retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty for Mature Women retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
