GRIPS CUSTOMERS & RESEARCH PARTNERS
Beauty cosmetics, skincare, haircare, makeup, fragrances, and wellness products from professional brands.
92M
17M
3.5-4.0%
$100-200
70+
Beauty and Wellness's aggregate online sales across tracked retailers amounted to $1.29B in 2025, up 0-5% from the previous year. For 2026, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 33% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
71%
Mobile
29%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 70+
Identify the top traffic channels driving growth across Beauty and Wellness retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty and Wellness retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
