GRIPS CUSTOMERS & RESEARCH PARTNERS
Men's and women's grooming products and personal care items for daily routines. Includes hair care tools, skincare products, and professional grooming accessories and equipment.
8M
3.3M
2.0-2.5%
$100-200
30+
Beauty and Grooming's aggregate online sales across tracked retailers amounted to $117M in 2025, down 20-50% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 44% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
51%
Desktop
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 30+
Identify the top traffic channels driving growth across Beauty and Grooming retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Beauty and Grooming retailers, with performance tracked over time.
Other
Skincare and Beauty
550+ retailers tracked
Beauty and Personal Care
500+ retailers tracked
Health and Wellness
500+ retailers tracked
Health and Wellness Supplements
450+ retailers tracked
Beauty and Cosmetics
400+ retailers tracked
Skincare
350+ retailers tracked
Nutritional Supplements and Health
350+ retailers tracked
