GRIPS CUSTOMERS & RESEARCH PARTNERS
Groceries and household items including fresh produce, meats, seafood, dairy products, pantry staples, household essentials, and personal care products available for home delivery and pickup services.
1.28B
209M
4.5-5.0%
$100-200
40+
Grocery's aggregate online sales across tracked retailers amounted to $18B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to decline by 5-10%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 33% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
77%
Mobile
23%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Grocery retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Grocery retailers, with performance tracked over time.
Other
