GRIPS CUSTOMERS & RESEARCH PARTNERS
Consumer electronics including smartphones, laptops, televisions, home appliances, and related technology products.
3.42B
827M
3.5-4.0%
$100-200
40+
Home Appliances and Electronics's aggregate online sales across tracked retailers amounted to $51B in 2025, broadly flat year over year. For 2026, revenue is expected to grow by 0-5%.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 33% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
73%
Mobile
27%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 40+
Identify the top traffic channels driving growth across Home Appliances and Electronics retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Home Appliances and Electronics retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Vaping and Smoking Accessories
200+ retailers tracked
Audio Equipment
150+ retailers tracked
Vaping
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
