GRIPS CUSTOMERS & RESEARCH PARTNERS
Vaporizers, e-cigarettes, and e-liquids with various nicotine strengths and flavors. Includes vape tanks, coils, batteries, and comprehensive vaping accessories for adult users.
35M
14M
2.0-2.5%
$100-200
200+
Vaping and Smoking Accessories's aggregate online sales across tracked retailers amounted to $431M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 4% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Mobile
52%
Desktop
48%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 200+
Identify the top traffic channels driving growth across Vaping and Smoking Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping and Smoking Accessories retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Audio Equipment
150+ retailers tracked
Vaping
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
Protective Cases and Accessories
90+ retailers tracked
