GRIPS CUSTOMERS & RESEARCH PARTNERS
E-cigarettes, vape mods, tanks, coils, and e-liquids in various flavors and nicotine strengths. Vaping devices and accessories for vaping enthusiasts.
33M
9.4M
3.5-4.0%
$0-100
150+
Vaping's aggregate online sales across tracked retailers amounted to $365M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 0-5%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue grew by 8% from Dec to May.
BY REVENUE
Share of industry revenue split across devices.
Desktop
51%
Mobile
49%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 150+
Identify the top traffic channels driving growth across Vaping retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Vaping retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Vaping and Smoking Accessories
200+ retailers tracked
Audio Equipment
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
Protective Cases and Accessories
90+ retailers tracked
