GRIPS CUSTOMERS & RESEARCH PARTNERS
Phone cases, screen protectors, protective covers, and accessories for smartphones, tablets, and smartwatches. Designs range from minimalist and protective to stylish and decorative options.
44M
26M
1.5-2.0%
$100-200
100+
Device Protection Accessories's aggregate online sales across tracked retailers amounted to $532M in 2025, up 0-5% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 31% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
56%
Mobile
44%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 100+
Identify the top traffic channels driving growth across Device Protection Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Device Protection Accessories retailers, with performance tracked over time.
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