GRIPS CUSTOMERS & RESEARCH PARTNERS
Firearms, ammunition, optics, tactical gear, and shooting accessories for enthusiasts and professionals.
594M
85M
2.0-2.5%
$200-300
500+
Firearms and Tactical Accessories's aggregate online sales across tracked retailers amounted to $7.2B in 2025, down 5-10% from the previous year. For 2026, revenue is expected to grow by 0-5%. This suggests a turnaround from last year's decline.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 7% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
53%
Mobile
47%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 500+
Identify the top traffic channels driving growth across Firearms and Tactical Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearms and Tactical Accessories retailers, with performance tracked over time.
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