GRIPS CUSTOMERS & RESEARCH PARTNERS
Rifle scopes, firearm optics, ammunition, magazines, and tactical accessories for hunters and sport shooters.
69M
20M
1.0-1.5%
$200-300
80+
Firearm Optics and Accessories's aggregate online sales across tracked retailers amounted to $968M in 2025, down 10-20% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to moderate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 23% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
58%
Mobile
42%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Sample of 20 of 80+
Identify the top traffic channels driving growth across Firearm Optics and Accessories retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firearm Optics and Accessories retailers, with performance tracked over time.
Other
Firearms and Tactical Accessories
500+ retailers tracked
Vaping and Smoking Accessories
200+ retailers tracked
Audio Equipment
150+ retailers tracked
Vaping
150+ retailers tracked
Device Protection Accessories
100+ retailers tracked
Tech Accessories and Connectivity Solutions
100+ retailers tracked
Mobile Phone Accessories
100+ retailers tracked
