GRIPS CUSTOMERS & RESEARCH PARTNERS
Firefighter protective gear and equipment including helmets, turnout gear, boots, gloves, tools, and fire safety devices.
1.66M
319K
1.0-1.5%
$300-400
10+
Firefighter Gear and Supplies's aggregate online sales across tracked retailers amounted to $24M in 2025, down 0-5% from the previous year. For 2026, revenue is expected to decline by 10-20%. The trend is expected to accelerate.
OVER TIME
Across tracked retailers in this industry, indexed revenue declined by 25% from Nov to Apr.
BY REVENUE
Share of industry revenue split across devices.
Desktop
67%
Mobile
33%
BY RETAILER
Conversion rate versus average order value across the leading retailers in this industry. Each labelled point links to that retailer; position shows relative performance — the upper-right quadrant pairs higher order values with stronger conversion.
Identify the top traffic channels driving growth across Firefighter Gear and Supplies retailers, and see how channel performance has shifted over time.
Evaluate Google search ad spend, ad clicks and cost-per-click across Firefighter Gear and Supplies retailers, with performance tracked over time.
Other
Firearms and Accessories
500+ retailers tracked
Firearm Accessories and Parts
300+ retailers tracked
Firearm Components and Accessories
200+ retailers tracked
Personal Protective Equipment
100+ retailers tracked
Custom Printing Services
100+ retailers tracked
Tools and Equipment
100+ retailers tracked
Cleaning Equipment and Supplies
80+ retailers tracked
