firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $4.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 5.6%, compared to the preceding three months.
firepenny.com competitors
In May 2026, firepenny.com generated $541,765 in revenue from 799 transactions, yielding an AOV of $675-700 and a conversion rate between 2.00-2.50%. Compared to its competitors, firepenny.com significantly outperforms heimanfireequipment.com, which saw only $36,522 in revenue with a similar conversion rate. However, it trails behind thefirestore.com, which achieved a remarkable $1,674,698 in revenue from 4,982 transactions, although its lower conversion rate (1.50-2.00%) indicates potential challenges in closing sales. Meanwhile, supplycache.com generated $235,262 with 942 transactions at an AOV of $225-250, also indicating stronger session engagement. In contrast, fire-etc.com stood out with the highest conversion rate (3.50-4.00%) but lower overall revenue ($113,106). Overall, firepenny.com holds a strong market position while facing varied competition across revenue and conversion metrics.
Revenue share by device at firepenny.com
In May large majority of sales on firepenny.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries firepenny.com operates in
firepenny.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
