firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $3.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 43%, compared to the preceding three months.
firepenny.com competitors
When comparing firepenny.com to its competitors in December 2025, it is clear that firepenny.com falls behind in terms of revenue. firepenny.com generated $379,202 from 685 transactions and 31,921 sessions, with an Average Order Value (AOV) of $550-$575 and a conversion rate of 2.00-2.50%. In contrast, competitors like thefirestore.com led the pack with revenue of $1,228,401 from 3,595 transactions and 205,668 sessions, boasting an AOV of $325-$350 and a conversion rate of 1.50-2.00%. Other competitors like cascadefire.com, fire-etc.com, and supplycache.com also outperformed firepenny.com in terms of revenue and session numbers, although firepenny.com held its own with a comparable conversion rate. Overall, firepenny.com may need to focus on increasing revenue and driving more traffic to remain competitive in the firefighting equipment market.
Revenue share by device at firepenny.com
In December large majority of sales on firepenny.com, 65% was finalized on desktop devices, with 35% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
