firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com's revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 6.1%, compared to the preceding three months.
firepenny.com competitors
In July 2025, firepenny.com reported a revenue of $430,838 with 773 transactions and 26,565 sessions. The average order value (AOV) was between $550-$575, and the conversion rate was 2.50-3.00%. In comparison, heimanfireequipment.com had a revenue of $42,609 with 224 transactions and 7,423 sessions, boasting a higher conversion rate of 3.00-3.50%. thefirestore.com led the pack with a revenue of $899,671, 2,694 transactions, and 208,968 sessions, but had a lower conversion rate of 1.00-1.50%. Cascade Fire followed with $96,288 revenue, 218 transactions, and 11,105 sessions, and a slightly higher AOV of $425-$450. fire-etc.com had a revenue of $46,879 with 125 transactions and 4,151 sessions, and a comparable conversion rate to firepenny.com. Lastly, supplycache.com reported a revenue of $139,052 with 596 transactions and 35,737 sessions, and an AOV of $225-$250.
Revenue share by device at firepenny.com
In July large majority of sales on firepenny.com, 74% was finalized on desktop devices, with 26% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
