firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $3.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to decline by 0-5%. This would mark a reversal from last year's growth.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 23%, compared to the preceding three months.
firepenny.com competitors
When comparing firepenny.com to its competitors in September 2025, firepenny.com stands out with a revenue of $278,084 from 497 transactions and 19,960 sessions. Its average order value (AOV) falls in the range of $550-$575, with a conversion rate of 2.00-2.50%. In comparison, heimanfireequipment.com generates $34,239 in revenue from 177 transactions and 5,425 sessions, with an AOV of $175-$200 and a higher conversion rate of 3.00-3.50%. thefirestore.com leads the pack with $682,744 in revenue from 2,003 transactions and 165,118 sessions, boasting an AOV of $325-$350 but a lower conversion rate of 1.00-1.50%. cascadefire.com, fire-etc.com, and supplycache.com also show varying levels of revenue, transactions, sessions, AOV, and conversion rates compared to firepenny.com.
Revenue share by device at firepenny.com
In September large majority of sales on firepenny.com, 76% was finalized on desktop devices, with 24% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
