firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $4.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced decline of 3.6%, compared to the preceding three months.
firepenny.com competitors
As of April 2026, firepenny.com generated $431,411 in revenue with 669 transactions across 31,674 sessions, resulting in an average order value (AOV) between $625 and $650 and a conversion rate of 2.00-2.50%. In comparison, competitors such as heimanfireequipment.com earned $44,813 with an AOV of $200-225 and a conversion rate of 2.00-2.50%, while thefirestore.com led with $887,118 in revenue but a lower AOV of $325-350 and a conversion rate of 1.00-1.50%. Meanwhile, cascadefire.com reported $61,915 in revenue, with an AOV of $375-400 and a conversion rate of 1.50-2.00%. fire-etc.com achieved the highest conversion rate at 3.50-4.00% but only generated $96,906. Finally, supplycache.com reported $252,958 with an AOV of $275-300, aligning closely with firepenny.com in conversion efficiency but trailing in revenue.
Revenue share by device at firepenny.com
In April large majority of sales on firepenny.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
