firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $4.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 20-50%. The trend is expected to accelerate.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 12%, compared to the preceding three months.
firepenny.com competitors
In January 2026, firepenny.com reported a revenue of $409,279 from 634 transactions and 24,554 sessions, with an average order value (AOV) of $625-650 and a conversion rate of 2.50-3.00%. Compared to its competitors, firepenny.com falls in the middle range for revenue, with some competitors such as thefirestore.com generating significantly higher revenue at $1,156,374, and others like heimanfireequipment.com having much lower revenue at $29,836. In terms of AOV, firepenny.com ranks towards the higher end among its competitors, alongside sites like cascdefire.com and fire-etc.com. However, firepenny.com's conversion rate is on the lower side compared to competitors like supplycache.com, which has a higher conversion rate at 4.00-4.50%. Overall, firepenny.com maintains a competitive position in the market but may benefit from optimizing its conversion rate to match or exceed some of its competitors.
Revenue share by device at firepenny.com
In January large majority of sales on firepenny.com, 63% was finalized on desktop devices, with 37% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
