firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $4.5M in 2025, up 10-20% from the previous year. For 2026, revenue is expected to grow by 50%+. The trend is expected to accelerate.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 77%, compared to the preceding three months.
firepenny.com competitors
In the competitive set including firepenny.com, thefirestore.com, heimanfireequipment.com, cascadefire.com, fire-etc.com, and supplycache.com, firepenny.com performs well but ranks second overall. As of July 2026, firepenny.com generated $1 million in revenue from 1,486 transactions across 51,000 sessions, with an average order value (AOV) of $675-700 and a conversion rate of 2.50-3.00%. In contrast, thefirestore.com leads significantly with $2.8 million in revenue, 8,413 transactions, and 334,000 sessions, leaving firepenny.com trailing by $1.8 million in revenue, 6,927 transactions, and 283,000 sessions. Competitors like heimanfireequipment.com and cascadefire.com show much lower performance, with revenues of $37,300 and $52,800 respectively, illustrating firepenny.com’s solid standing within the market.
Revenue share by device at firepenny.com
In July large majority of sales on firepenny.com, 60% was finalized on desktop devices, with 40% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
Industries firepenny.com operates in
firepenny.com is tracked across 5 e-commerce industries. Explore market size, leading retailers and benchmarks for each.
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
