firepenny.com
Firepenny.com is an online platform that offers firefighting equipment, gear, and supplies. Their inventory includes apparel, boots, helmets, gloves, and safety apparel. They provide a wide range of products dedicated to meet the requirements of firefighters, ensuring safety during emergency situations.
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firepenny.com Annual Revenue and Growth
firepenny.com's annual sales on its online store amounted to $3.9M in 2024, up 50%+ from the previous year. For 2025, revenue is expected to grow by 10-20%. The trend is expected to moderate.
firepenny.com's monthly revenueOVER TIME
Over the past three months, firepenny.com revenue has experienced growth of 32%, compared to the preceding three months.
firepenny.com competitors
When comparing firepenny.com to its competitors in November 2025, it is clear that firepenny.com is performing well in terms of revenue with $598,143. The number of transactions on firepenny.com is also relatively high at 930, with 40,043 sessions. The average order value (AOV) falls between $625-$650, and the conversion rate is 2.00-2.50%. In comparison, some competitors like thefirestore.com have higher revenue at $1,162,748 but lower conversion rates at 1.50-2.00%. Others like fire-etc.com have a higher conversion rate at 3.00-3.50% but lower revenue at $26,533. Overall, firepenny.com seems to strike a balance between revenue, transactions, AOV, and conversion rate compared to its competitors in the fire equipment industry.
Revenue share by device at firepenny.com
In November large majority of sales on firepenny.com, 67% was finalized on desktop devices, with 33% of sales coming from mobile devices (mobile web only, excluding app usage, if relevant).
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firepenny.com channels
Identify top traffic channels that drive growth for firepenny.comand discover how performance of traffic channels has changed over time.
firepenny.com Google Ads spend
Evaluate firepenny.com's Google search ad spend, ad clicks and cost-per-click. Review performance over time and gain deeper view into their ad campaign spend.
firepenny.com devices
Review firepenny.com's performance across desktop and mobile devices. Analyze how revenue, conversion rate, transactions, AOV and sessions vary depending on the device shoppers use.
